中国传媒大学

The School of Journalism of Communication University of China is the highest academic institution in the Chinese press. The logo of the School of Journalism is made up of a paradoxical graph which is composed of two books that toward different orientations. The books represent the knowledge and opinions which should be possessed by the students major in journalism profession. What’s more, the books toward different orientations but combine with each other imply that the students in journalism profession should hold the objective and fair job prospect, and occupational attitude that concerns positive and negative views. At the same time, this figure also likes a nib, which symbolizes the critical spirit and sharp writing skills of journalism scholars. The color of the logo is mainly Blue (standard color) is the mainly color of the logo, which represents the calm, objective and rational news reporters.

中国传媒大学新闻学院是中国新闻界的最高学府，标识由两本朝向各异的书组成一个悖论图形，书本代表知识观点，寓意新闻专业客观、公正、包容正反观点的职业观，同时图形又似一个笔尖，象征新闻学者的批判精神和犀利的文笔。

The School of Journalism of Communication University of China
中国传媒大学新闻学院

Logo + Branding
标识+视觉形象设计