Hami Normal School VIS design

哈密师范学校是位于中国新疆的一所维汉族共建的师范学校。标识由哈密师范学校英文缩写HMN组成, H的形式代表维汉两种文化在学校的汇聚融合。M被设计成书本的形式,象征着知识。N被设计成俯视的金字塔的形式,寓意阶梯状的进步。在中国文化中,树是教育的象征,十年树木,百年育人。标识通过线条的组合,巧妙地将树的形状隐藏于标识中,树在标识中并不容易被发现,但正是这样一个趣味化的设计理念让人知道什么是教育:当有人告诉你,树在其中, 一旦你发现,再次看到这个标识的时候,树永远记忆在你的脑海里,借此突出教育点化顿悟的特征。

Hami Normal School is located in Xinjiang Uyghur Autonomous Region who is co-built by the Uyghurs and the Han Chinese to cultivate teachers of Chinese teaching. The logo is made up by the HMN, abbreviations of Hami Normal School. H is a symbol of fusion and converge of two culture. M is designed a form of book to symbolize knowledge. N holds a meaning of stair-type development with the form of bird’s-eye pyramid. In Chinese culture, the tree is a symbol of education. The processus that a tree grows from small to large seems like the processus of training people talented. Through the composition of lines, the logo hides the tree-shape smartly and hard to find out. Once discovered, the tree remains in your mind. You will never forget the tree the next time you lay eyes on it.


Hami Normal School

What we did

Logotype / VIS design